“Cosi ogni cosa ha la sua parte e di respiro e di odori.”
Everything has a smell.
If it's not something - a perfume, a scent - found in nature, someone created it in a laboratory. The sense of smell is undoubtedly the most hidden, intimate and profound of our senses, but also the most neglected one, yet literature has given us immense masterpieces on the subject, from Marcel Proust to Charles Baudelaire, from Italo Calvino to the biblical Song of Songs, perhaps the oldest text on the subject.
The theme of perfume certainly fascinates and intrigues, and of all that "perfume" means you never know enough; when a conversation is focusing on this topic, in any context, an impalpable world magically opens up and suddenly everyone has a memory linked to the smell, even those who do not use perfume. Memories that forcefully return to the nose, often accompanied by clear and precise images of a place, of a person. This is in fact the smell, it has an indefinable and at the same time irrepressible power.
Dal 26 al 28 maggio "Perfumum 2023" sarà realizzata in collaborazione con Flor - Orticola Piemonte negli imponenti spazi della Cavallerizza Reale. Un programma ricco di conferenze e speech con personalità del mondo della profumeria riconosciute a livello internazionale e con una grande novità, HORTUS CONCLUSUS, una sezione dedicata ai prodotti green e sostenibili.
The Per Fumum events have now become a point of reference for all those who cultivate a passion or approach the subject of perfume. Making the culture of smell and becoming promoters of cultural dissemination still today in Italy is the main theme we tackled.
The cultural association Per Fumum, was created with the aim of proposing to lovers of artistic perfumery, and to those who want to approach it, a series of events dedicated to the culture of scent.
Associazione Per Fumum Torino